Hallо̄ Properties are attempting to build resort homes units in 'authentic' Nelson BC, which they are marketing to wealthy urbanites. Meanwhile, the locals face a severe housing crisis.
To add insult to injury, their marketing campaign exploits Nelson's unique culture—born of decades of artistic, outdoorsy, progressive and understated lifestyles—to sell their $2 million "luxury" duplexes.
Despite the backlash, they are pressing on with their exploitative plans, impervious to a groundswell of local resentment and indifferent to the potential erosion of the very culture they're selling.
After all, for Hallо̄ Properties, the locals are merely the backdrop, not the clientele.
Unfortunately their wicked plans don't end there. They have purchased land on your ski hill, and they are coming for you next, Revelstoke.
